Great topic of discussion but I can still see people derailing this thread into some irrelevance with non NHL brands.
Nonetheless, I somewhat agree with your list and it's ranking. if you were to decide to open a hockey store in the modern era and sell goalie products, you simply wouldn't be one without offering CCM and Bauer. Say what you want but I can almost guarantee every goalie owns and wears at least one piece of CCM or Bauer gear even if they're not wearing the 5 big pieces. When you offer skates to mask and everything in between, you're definitely in a position to be more recognizable and influential in the hockey shop industry. They also have the funds to push R&D towards the future.
As much as goalies are traditionalists, they also like the newest and hottest fads in goalie stuff which is why I think True is a little high on the list. Sure, Canadian made gear is fantastic but hypothetically if all 5 companies went overseas with their pro grade gear, would goalies throw up their arms and retire from the position? Don't think so. True is just popular right now because of all the goalies they've managed to snatch from CCM and Bauer. I make no bones about the fact that their gear is good. But from a consumer's standpoint it's still CCM gear with no D30 and new lipstick. Besides, unless they decide to offer a 2nd tier of gear, junior sized gear, accessories etc, they can continue to pay NHL fees all they want if they're satisfied appealing to that certain demographic. I don't see much innovation there, frankly. I see popularity.
Brian's is holding steady, sort of. Sure, they were once known to be the kings of true custom gear with their graphics and functional options but let's face facts, almost all goalie companies offer that now and if they don't, they will. And I'm probably gonna piss off a lot of people by saying this but let's lay all the cards on the table okay? They don't offer skates, they don't have any certified products, their chest/arms have been hit or miss for years, pants are decent at best and really the only guys I know buying their jocks, knee pads and sticks are those die hard Brian's-wearing guys. And their junior gear along with their 2nd tier gloves, blocker and pads....I dunno who's buying that stuff. I don't have a bad thing to say about their pro level gear, it feels great and it's built well. They're always finding new ways to make their gloves feel and close better.
All I will say about Warrior is they make a great, innovative and feel good product but the salesman has to work a little bit harder to make that sale. Their gear is awesome at every age and price range. That aside, accessories, chest/arms and mask are all fantastic. When they day comes that they crack the NHL with a big name starter, they'll take off I feel.
As for Vaughn...well.....I think I could spend all day on those guys with their good and bad. They're trying to be as innovative as the other guys they're just really slow at doing it. Like jeez I think it took over 10 years to offer more than silver and black transfers on the face of gear, yikes. But they're that company you can always rely on
Also my pick for Number 1: Bauer