I feel as there is less variations and secret sauce stuff. But the 2000s was certainly fun for that “Fleury foam/ strapping.”
The orange Easton suspender at one time had this reputation as it kept popping up after Easton closed down.
The closest thing I can think of now, is like Pro only stuff, such as the 2S based glove a lot of guys use. More guys in the NHL are using the 4.1 gear over the Hzrdus stuff. But I wouldn’t say they’re nearly as coveted to be true Unicorn’s.