https://www.sportsmediawatch.com/nba-market-size-nfl-mlb-nhl-nielsen-ratings/#:~:text=As of the 2023-24,Worth.
Wanted to do some research to see how true that is and I came across this. Atlanta is right up there for Big 4 veiwership ratings in the USA without a NHL team. Definitely makes sense why they really want to nail down that market if possible.
Funny enough, Phoenix isn't far behind. Makes sense why Bettman and Co. are just refusing to let the Coyotes leave and keep taking that embarrassment of a franchise on the chin