If they only knew. Unless a brand plays a sponsor role in their coaching school/clinics, there is no rhyme or reason to be biased. The problem even leaks into stores where most brands present are CCM/Bauer/Vaughn. I had one store owner flat out tell me that he won't carry Warrior gear because it's "not legal". I had to byte my tongue hard. Throw in JRZ, McKenney, Passau, Kenesky...all top notch brands that all had their hands in the show working for the popular crowd at one time or another, and yet few know of them.