TheGoalNet Posted August 12, 2020 Share Posted August 12, 2020 One of the most common topics that pops up on the forums is gear deals. It's a black box for most of the public and something I have signed some NDAs and can't discuss specifics on... However, it's a fascinating topic and we can discuss certain aspects of it. In summary, no one is making millions in gear goalie gear endorsements! Carey Price is the only goalie in the NHL’s Top10 earners. According to Forbes, TOTAL COMBINED endorsements from CCM, Nike, and UA (Carey’s agent must be gold. how do you get Nike and UA???) is about ~$500k annually. That’s only 3% of his total earnings. By contrast, McDavid makes ~$4.5mio annually in endorsements from Adidas, CCM, Bio Steel, Upper Deck, CIBC, etc. Thats’s 25% of his total income. Comparing Carey to #5 in the NBA, James Harden, highlights how low the marketing value or endorsement pay scale is for NHL guys. Harden earns $17mio annually in endorsements alone, which is more than Carey’s total income. In context, that is 35% of Harden’s total income. What does this data tell us? 1. NHL endorsements and/or marketing agreements with equipment brands are nothing compared to other sports. 2. Given the low value of an equipment deal compared to a goalie’s salary, no one would ever waste their time forcing themself into gear they’re not comfortable with. 3. Even if a guy does have a gear deal it’s probably low enough in value that a gear competitor could match it. This means that a gear contract ALONE probably wouldn’t sway the typical goalie into 1 brand or another. They could probably get similar deals from Brand X or Brand Y. They have trust and believe in the product. The one exception to this point is a veteran that is used to getting a contract and then is not renewed. Whether it’s pride on the goalie’s part or the agent in his ear, there can be “spite” changes. Link to comment Share on other sites More sharing options...
estogoalie Posted August 12, 2020 Share Posted August 12, 2020 Brian's offered me a sum of money NOT to wear their gear... but I wear it anyway ...Hockeyfeed says Bauer and others pay Hank almost $1 million in endorsements... but yea, I agree, chickenfeed compared to other sports..especially NBA, those guys make out like bandits.. Quote Henrik Lundqvist Endorsements: $900,000 Salary: $9.5 million Link to comment Share on other sites More sharing options...
johncho Posted August 13, 2020 Share Posted August 13, 2020 They do get freebies from time to time that can't really be reported in quantifiable earnings, but yeah nothing comparable to other sports. Link to comment Share on other sites More sharing options...
mr_shifty1982 Posted August 13, 2020 Share Posted August 13, 2020 Price helps CCM a great deal, when a 10 or 15 year old is buying gear and goes to their parents, he wants what his favorite goalie is wearing. And it's some CCMs, which happens more than we know. They need him to stay. Link to comment Share on other sites More sharing options...
johncho Posted August 13, 2020 Share Posted August 13, 2020 For sure, I've spoken to a skate guy who says that every year he gets parents who want "Whatever McDavid wears" or "Crosby skates" for their kid. Link to comment Share on other sites More sharing options...
TheGoalNet Posted August 17, 2020 Author Share Posted August 17, 2020 On 8/12/2020 at 4:04 PM, estogoalie said: Brian's offered me a sum of money NOT to wear their gear... but I wear it anyway ...Hockeyfeed says Bauer and others pay Hank almost $1 million in endorsements... but yea, I agree, chickenfeed compared to other sports..especially NBA, those guys make out like bandits.. Thanks for this other source. Had not seen that. Keep in mind, that's "endorsements". Hank has a clothing line, Tag Heuer watch deal, etc... So if that's total, that could mean Bauer is paying him 400,000-500,000 tops sorta thing? Link to comment Share on other sites More sharing options...
coopaloop1234 Posted August 17, 2020 Share Posted August 17, 2020 @TheGoalNet you just were waiting for an excuse to post a topless Hank pic, weren't you? Link to comment Share on other sites More sharing options...
TheGoalNet Posted August 17, 2020 Author Share Posted August 17, 2020 15 minutes ago, coopaloop1234 said: @TheGoalNet you just were waiting for an excuse to post a topless Hank pic, weren't you? Not my fault it gets you running to the website Link to comment Share on other sites More sharing options...
coopaloop1234 Posted August 17, 2020 Share Posted August 17, 2020 41 minutes ago, TheGoalNet said: Not my fault it gets you running to the website It's going to be weird if Hank goes to a different team. I don't think any professional athlete properly encapsulates New York like he does. Link to comment Share on other sites More sharing options...
WillyGrips13 Posted August 17, 2020 Share Posted August 17, 2020 The best is even after a 40+ save performance, Hank takes his mask off and his hair is perfect. PERFECT! Link to comment Share on other sites More sharing options...
TheGoalNet Posted August 17, 2020 Author Share Posted August 17, 2020 19 minutes ago, WillyGrips13 said: The best is even after a 40+ save performance, Hank takes his mask off and his hair is perfect. PERFECT! I'd love that trick for a post round of golf. Pop off the cap to have a beer and my hair is out of control Link to comment Share on other sites More sharing options...
coopaloop1234 Posted August 17, 2020 Share Posted August 17, 2020 48 minutes ago, TheGoalNet said: I'd love that trick for a post round of golf. Pop off the cap to have a beer and my hair is out of control Pro Tip: Shave your head. No more bad hair days ever Link to comment Share on other sites More sharing options...
TheGoalNet Posted August 17, 2020 Author Share Posted August 17, 2020 3 minutes ago, coopaloop1234 said: Pro Tip: Shave your head. No more bad hair days ever True story. That was initial quarantine plan, but I did a 180 and let the salad go a bit. Good chance I skip a normal haircut and go to a buzz whenever it's time Link to comment Share on other sites More sharing options...
coopaloop1234 Posted August 17, 2020 Share Posted August 17, 2020 6 minutes ago, TheGoalNet said: True story. That was initial quarantine plan, but I did a 180 and let the salad go a bit. Good chance I skip a normal haircut and go to a buzz whenever it's time Just think, get your own clippers and cut your own hair. All that haircut money can easily be amassed to finally buying a set of Warrior pads. Link to comment Share on other sites More sharing options...
Chenner29 Posted August 18, 2020 Share Posted August 18, 2020 11 hours ago, WillyGrips13 said: The best is even after a 40+ save performance, Hank takes his mask off and his hair is perfect. PERFECT! You just gave a hair care advertising executive a raging boner Link to comment Share on other sites More sharing options...
estogoalie Posted August 20, 2020 Share Posted August 20, 2020 Yea, really, with Hanks dew, he should definitely be hawking hair gel or something. Well, maybe he'll get a hair deal somewhere next year when the Rangers put him out to pasture and he needs some cash for a new Ferrari or something. Unless he pulls a Brodeur and plays like 5 games with some other team before realizing it's time to hang em up. Hope he doesn't do that. Altho I can understand the flame is still burning. But then there's always a midnight league somewhere for those over-the-hill types who just can't stop (like me). Link to comment Share on other sites More sharing options...
coopaloop1234 Posted August 20, 2020 Share Posted August 20, 2020 19 minutes ago, estogoalie said: Yea, really, with Hanks dew, he should definitely be hawking hair gel or something. Well, maybe he'll get a hair deal somewhere next year when the Rangers put him out to pasture and he needs some cash for a new Ferrari or something. Unless he pulls a Brodeur and plays like 5 games with some other team before realizing it's time to hang em up. Hope he doesn't do that. Altho I can understand the flame is still burning. But then there's always a midnight league somewhere for those over-the-hill types who just can't stop (like me). You mean like this? Link to comment Share on other sites More sharing options...
estogoalie Posted August 20, 2020 Share Posted August 20, 2020 49 minutes ago, coopaloop1234 said: You mean like this? He hawks $5k Tag Heuer watches and then $2 bullshit dandruff shampoo? What kind of schizo agent he got? Link to comment Share on other sites More sharing options...
Smeds35 Posted August 21, 2020 Share Posted August 21, 2020 6 hours ago, coopaloop1234 said: You mean like this? Can we get an NSFW tag for this? Link to comment Share on other sites More sharing options...
johncho Posted August 21, 2020 Share Posted August 21, 2020 16 hours ago, estogoalie said: He hawks $5k Tag Heuer watches and then $2 bullshit dandruff shampoo? What kind of schizo agent he got? I mean sell to anyone who's got money. Procter & Gamble has deep deeeeeep pockets Link to comment Share on other sites More sharing options...
SaveByRichter35 Posted September 1, 2020 Share Posted September 1, 2020 On 8/20/2020 at 3:37 PM, estogoalie said: Yea, really, with Hanks dew, he should definitely be hawking hair gel or something. Well, maybe he'll get a hair deal somewhere next year when the Rangers put him out to pasture and he needs some cash for a new Ferrari or something. Unless he pulls a Brodeur and plays like 5 games with some other team before realizing it's time to hang em up. Hope he doesn't do that. Altho I can understand the flame is still burning. But then there's always a midnight league somewhere for those over-the-hill types who just can't stop (like me). Maserati, not Ferrari. Link to comment Share on other sites More sharing options...
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