1 - This is 100% a fair take on it. This is the world that more conservative brands like True or Vaughn live in.
In my opinion, retailers want 2x product lines, 24 mo release cycle, and alternative release years so there is a fresh product in the store every year. To me, this is the root cause of the problem with new for the sake of new. If Pro level gear released every 48 months and maybe there were rolling changes of new options available at custom every 12 months, consumers would be happier.
With that said... There is a positive to this, it forces the companies to constantly consider and challenge themselves on how to do things better. There are going to be some misses and there are going to be some hits. It's not any different than any other industry...
I know enough about sneakers and golf clubs to be dangerous, there have been square drivers and Shox cushioning that were super hot for a bit... at the end of the day, air is the undefeated champion and people like pear shaped drivers.
But things like moveable weights and React might have seemed gimmicky at the time, but are now industry main stays. I think for every 2 game changing new pieces of technology, there are probably 6 ones that get forgotten