I agree, it's never a good look... BUT... anyone on this thread is hardcore? So 90% of the public will see the graphic, the logo, assume it's the latest and not sweat it too much
I also know post Lefevre that CCM is focused on innovation and making things that sells in stores. Look how well Warrior does with 0 NHL use and how well Bauer did with 1S/1X at retail before it had full pro adaption.
So is 591 a revolutionary product? To me, it is not. It's a unique design and I commend CCM for trying to innovate the glove... Overall, gloves are due for a revolution. Look at 2013 pad vs a 2023 pad. Has the glove changed in the last 10 years?
So I don't CCM views this as much of a failure as you might think? They probably knew it was 50/50 best case scenario that either Demko or Markstrom used it.